SCC is now a training provider for entrants to the White Horse Challenge sportive

Sportive Cycle Coaching is now working with the organisers of the White Horse Challenge sportive http://www.whitehorsechallenge.com/  to ensure that the challenge entrants have easy access to training and bike fitting services.

This initiative arises from the plethora of choice of sportives from April to November that cyclists face. How can they decide which event(s) to attend? It’s clear that it’s no longer sufficient to just provide a ‘product’, such as a T-shirt or gilet, at the point of registration and hope that riders will sign up.

Instead, riders are now looking for sportives that provide a much more expansive overall experience, covering ease of registration, help with preparation and, of course, marshalling, signage and quality feed-station stocks.

The White Horse Challenge provides all of those ingredients and we believe that ease of access to a training provider will very much resonate with participants!

Please see our  Charity Partners page if you would like to understand more about the nature of this partnership